Development of a model of sales channels for an online store, work with a call center

Abstract

Development of a model of sales channels for an online store, work with a call center

Fesenko A.S., Stepanenko D.A., Terekhov G.V., Orlova Yu.A.

Incoming article date: 11.06.2020

This paper describes the problems of identifying effective sales channels for services working with a call center. The solution is presented in the form of a multi-level model of sales channels that works with call tracking with a limited number of phone numbers. This approach can be applied in services of small and medium-sized businesses, which cannot afford a large number of phone numbers for call tracking.

Keywords: sales channel, contextual advertising, call tracking, call center, marketing, Yandex Direct, Google AdWords