A method of collecting data using an oculoscope in the priority areas of sites

Abstract

A method of collecting data using an oculoscope in the priority areas of sites

Zubankov A.S, Baryshev D.A., Tarakanova E.Yu., Rozaliev V.L.

Incoming article date: 17.04.2022

From the point of view of practical value, data collection in priority areas of sites can be used by designers and owners of web resources to increase the conversion component of a web resource. Information about which areas on the site are most interesting to the user can indicate the places where the most important design elements need to be placed. In this paper, we will consider the method of data collection using an oculoscope in the priority areas of sites.

Keywords: usability, view, website, eye tracker, heat map