The creative function of architecture is characterized primarily by practical and creative display, impact, redefinition, organization the available space: from settlement systems to individual architectural objects. At the beginning of the 21st century, architectural activity again finds itself in a turning point, in connection with the information revolution, the active development at the post-industrial society and globalization, which accompany and force a shift in the main paradigms in the architectural styles of the past century. The conditions of global information, technological and cultural integration create the need to change the logic for traditional (classical) techniques at the formation an architectural space. The purpose of the research is to analyze the possibilities at the peculiarities for applying traditional and innovative techniques and means in implementing creative ideas for the results of architectural activity. The research hypothesis includes the assumption that it is necessary to integrate modern capabilities, primarily in the field information (digital) technologies into creative activities to form an architectural space of various sizes and purposes. As a result of the research, areas of rational application of traditional and innovative methods of organizing architectural space were identified.

Keywords: diversification of management, production diversification, financial and economic purposes of a diversification, technological purposes of ensuring flexibility of production

The article analyzes the features of aspects of architectural activity in relation to the integration of cultural heritage objects into the structure of the modern urban environment. The cultural and historical environment, expressed in the format of material and artistic and aesthetic symbols and formations, remains a significant urban planning factor, a material objects of cultural heritage (subject-spatial structure of the cultural environment) they are considered as the most important city-forming elements that are in continuous interaction with other functional zones of the urban environment. Reorganization of the historical part of the urban environment or integration of objects of cultural and historical heritage the functional and territorial framework of a modern city appears to be multifactorial, a complex and responsible task of architectural design.

Keywords: modern architecture, urban environment, cultural and historical resource, traditions, heritage and modernity

The article analyzes the utopian context in architectural activity. Concepts aimed at finding and organizing an "ideal world" remain an urgent topic and feature of architectural thinking. The creative genre of utopia undergoes the next stage of genesis in modern conditions, in which utopian ideas and concepts are accompanied by theoretical and practical methods of predicting possible results, which allows not only to overcome the principle of the initial impracticability of utopia, but also to propose possible strategies for their practical implementation. The utopian approach to displaying the features of the properties and states of an intricate architectural image is becoming an especially important and noticeable phenomenon in the context of the formation and development of a global information and communication society focused on the full use of a variety of innovative technologies.

Keywords: architectural activity, creative process, image, utopia, harmony, future, ideal world, information technology, innovation, digital models, virtual design environment