`The author's vision of CRM systems with their orientation to maximize the mastering potential of all stakeholders of the enterprise is presented in the paper. The objectives and results of implementing CRM systems are systematized; their comparative characteristic is represented, as well as results of the analysis and selection of a CRM system for a modern industrial company “RUSAL” with accounting the strategic aims and directions of development.
Keywords: CRMsystems, logisticsprocess,logisticsoperations,Logistics Department, informationsupport, software, operatingsystem, 1 C: Enterprise. Thebasicversion, informationproducts