The paper shows the relevance of the development of information services, allowing to intensify the work of physical culture chairs and provide the solution of problems associated with attracting students to a healthy lifestyle. The analysis of the service-user roles and the precedents related to these roles is given. The basic subsystems of the complex for the specific needs of information services of physical culture chairs were obtained: Educational work that provides the theme of the chairs and wellness and mass work. The list of major and reference documents for these subsystems based on the the activity diagrams was defined. It will be used in the database design later. The system analysis phase UML diagrams were created in MS Visual Studio 2013 environment.

Keywords: Physical culture, management of educational process, design methodology, life cycle stages, domain analysis, CASE-technology, object model design, UML, use case diagram, activity diagram.

The example  of a network service is given. This example concerns the development and online publication of educational and methodological materials of academic disciplines and formed common cultural and professional competences, implementing requirements to the educational standards of higher education. Several stages of systems development life cycle (SDLC) are described: the stage of design, using UML buisiness use-case diagram and the database structure;  the stage of creation in network architecture;  the stage of testing for the normative documents  of the  bachelor in preparation 231000.62 "Software engineering".  This service helps the teacher to create quickly the educational and methodological materials of any academic discipline in automatic mode.

Keywords: Standard of education, educational-methodical materials, competences, design methodology, UML, buisiness use-case diagram, IDEF1 methodology, MVC technology