A model for assessing the consumer attractiveness of commercial real estate objects is described on the example of assessing the quality of sports and entertainment centers in the city of Perm. In the course of the study, a sociological survey was conducted to identify the factors that influence the choice of consumers of a sports and entertainment center to visit. The results of the survey became the information base for the model of assessing the quality and consumer attractiveness of the studied objects. Two approaches to the definition of quality were compared – the mechanism of complex assessment and the qualimetric model.
Keywords: commercial real estate management, sports and entertainment centers, integrated assessment mechanisms, management efficiency, quality of commercial real estate, consumer attractiveness, probability of choice, decision trees, convolution matrices