The article presents the developed cognitive model of tourism potential assessment, which allows to determine the prospects of development within the specific territory of the tourism and recreation cluster. The article describes the approach to the development of an integral indicator of tourism potential assessment, which should allow to determine the prospects of development within a specific territory of the tourism and recreational cluster. As part of the construction of an integral indicator, an algorithm for developing a system of indicators for assessing the tourist potential of the territory, based on the cognitive structuring of knowledge about the object, was proposed. In order to determine the functionally significant links between the system "Tourist potential of the territory" and the external environment, the study analyzed the connectivity of the structure, based on the study of simplicial complexes. As a result, a ranked list of factors of the "Tourist potential of the territory" system was obtained and the weight for each of them was determined, which allowed to form an integral indicator of the tourism potential assessment
Keywords: tourism and recreation cluster, cluster approach, tourism potential, cognitive research methodology, tourism potential assessment