The article shows the relevance of solving the problem of conceptual analysis of traditional and digital educational structures integrated in the process of transformation, identification and evaluation of their effective interaction. It is proposed to use the methodology of the cognitive analysis that has already passed the stages of approbation in the subject environment of education. It is noted that the educational process includes continuously generated and continuously modified cycles of cognition of reality. Within the framework of generalized descriptions presented by models of cognition, a transition is naturally made from individualized cycles of cognition to a collective study of reality, in which models already control collective cognition, forming a cycle of cognition based on collective communication. An initial cognitive model has been developed which illustrates the situation that has developed in the modern educational system under the powerful influence of the "technocratic" point of view on digitalization. A cognitive model of collective cognition and communication in the digital environment is proposed, which systematically integrates three important parts from the point of view of transformational processes in education, namely, the traditional structure of cognition of reality, the newest structure of digital communication built in the paradigm of the collective subject of cognition, and, finally, the structure of strategic management based on the socio-cultural development of society and the country.

Keywords: Cognitive model, education, digital transformation, cognition, communication

It is shown that in the analysis of self-determination it is expedient to use the tools of cognitive modeling. This allows us to identify all the cause-and-effect relationships that provide logical and semantic focus on the desired (target) result of a particular system. The problem of analysis is a special case of the study of the fundamental philosophical category of development, as the relationship and interaction of "things, properties and relations". Formally, the analysis can be reduced to the procedure of semantic and causal interpretation of the original cognitive model. The model allows to study the internal structural organizations that affect the implementation of self-determination of the system. Analysis of self-determination in turn opens the way to effective cognitive modeling, construction of dynamic models, application of game and scenario analysis methods.

Keywords: cognitive analysis, cognitive model, structure, system, self-determination, management, interpretation