The article contains information about the factors influencing the attitude of consumers to tourist offers, and provides recommendations on the organization of an effective advertising campaign of a travel company belonging to the category of small and medium-sized businesses in the vastness of the global network.
Keywords: campaign, advertising, tourism, internet, website, direct, marketplace, query, statistics, Iran
The article contains information about the formats, types, advantages of banner advertising, made analysis of errors that allow developers and customers, developed a General principle of successful visualization of banner advertising for the tourism sector.
Keywords: banner advertising, banner, tourism, offer, Internet, advertising, efficiency, layout, layout, rule of thirds