The article discusses the definition of the basic aspects of creating effective print advertising. In addition, a selection of automated information system operational distribution channel advertising.
Keywords: information system, operative advertising, print advertising, distribution channel of the advertising message.
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The article deals with the social responsibility of business, provides a definition and direction of social policy, and discusses its objects and subjects. In a brief review of points of view stand four types of regions according to the degree of social influence business. It is suggested that the social responsibility of business is a factor of regional social policy and provides a list of the positions of social responsibility, as well as nine motifs stimulate business to social activities in the region.
Keywords: social responsibility of business, entrepreneurship, region.
Information about authors of issue №2 (2012)
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