The article is devoted to the issues of marketing costs evaluation in the construction project cost's management. The methods of determining the marketing cost in the construction sector within the specifics of the industry are issued.
Keywords: marketing costs, project cost management, methods of marketing costs estimation
Article is devoted to questions of features of providing effective communication policy of the construction enterprises. Questions of the organization of marketing communications in the construction sphere through the specifics of branch are considered.
Keywords: marketing communications, efficiency of marketing communications, features of marketing communications in the construction sphere
In the article the features of the visualization for the impact on consumer’s behavior are discussed. There is described an experiment conducted by the authors to assess the impact of neuromarketing methods on customers.
Keywords: neuromarketing, visualization, experiment, the impact on the consumer
In the article the features of the use of neuromarketing to influence the purchasing behavior in retail are discussed. There is described an experiment conducted with the combination of neuromarketing techniques to influence the minds of consumers.
Keywords: neuromarketing,experiment, the impact on the consumer, retail branding