The main target of sales policy in a competitive environment is customer funnel and customer loyalty. Sales approach involves encouragement of customers, vendors and business partners. Advertising is a means of a sales activity. While determining the most efficient way of distributing expenses for the purpose of advertising, it makes economic sense to use mathematical methods of programming and statistic analysis of target audience. It is able during the analysis to determine the most efficient time and location for ad placement, possible target audience and its income level. A method of calculating should be selected in order to gain more profit and incur less expenses. This is Fore and Malgrange method which allows to do so. Benefit of this method is optimality test in the process of decision making. Keywords: merchandising, advertising, sales, profit-making organization, sales approach, radio advertising, profit maximization.

Keywords: sales promotion, advertising, sales, social - demographic preferences, effective planning, profit maximization, the method Fore-Malgrange

Option contracts relate to underlying assets of the derivatives market. They are assets that make up the structure of the derivative financial instrument. This article contains general information about the option contract and the Black-Schouls model for calculations. As an example calculation with using this model and the analysis results. To calculate the option prices and option hedge coefficient for the Black-Scholes model was developed program on the JavaScript programming language. This program is presented in the article. Black-Scholes model is often used for making investment decisions, but there is no accurate guarantee profit in trading. But the Black-Scholes model is a very effective. The article is an example of calculations carried out with the help of online calculator developed on the basis of actual quotations of the Moscow stock exchange, with the analysis of the results.

Keywords: options contracts, the Black-Scholes model, the futures market, volatility, financial mathematics, hedge coefficients, JavaScript, mathematical modeling, software systems, the Moscow Stock Exchange

This article is dedicated to overview of additive technologies, Russia's place in the modern world of developing technology, a comparative analysis of existing technologies, made predictions about trends in the development of additive technology in our country

Keywords: additive technology, classification, 3-D-printing, machines, powders for additive technologies, selective laser sintering

The article considers a problem of the Russian financial market modeling and suggests wide classes of diffusion and jump models. The authors examine the adequacy of the diffusion models by means of quadratic variation analysis on the Russian financial market, which is used to construct the volatility index, the most important quantitative risk indicator in the financial market. It is shown that the existing volatility indexes RTSVX and RVI worse approximate the realized variation than the alternative index, based on the implied variation integration. Further analysis of power variation of log-returns for RTS index shows that Levy processes with unbounded variation without diffusion component better describe the dynamics of the Russian financial market. A new model-free formula for the volatility index is proposed in the class of Lévy processes. The new formula suggested is based on the variation representation via market option prices.

Keywords: mathematical modeling, numerical method, mathematical finance, volatility index, option, Levy process, diffusion model, quadratic variation, RTS index, derivatives market.

The article identifies the main directions of research in the field of ambient intelligence systems, expired at the present stage of world development. The author presented a brief review of the market of "smart technologies", noted trends in application of decision-making systems in the field of agriculture.

Keywords: agriculture, robotics and automation of agricultural production; productivity, competition (competitors), family of AgroMultiBot robots

The problem of inclusion of children with disabilities in joint training with their peers, its positive impact on children with impaired and regulatory development. The authors of the structure of an inclusive orientation program for preschool children.

Keywords: inclusion, children with disabilities, an inclusive club, eco-culture.

The article deals with the problem of conflict management in the activity of election officials. The authors present the results of a survey of members of precinct election commissions, conflict-free interaction of students at a polling station in the framework of practical training in psychology. Using My Content-analysis of questionnaires election officials the basic psychological characteristics necessary for constructive engagement in conflict situations during the election.

Keywords: conflict, conflict management, conflict prediction, conflict prevention, conflict potential, election officials, constructive cooperation.

The theme of self-presentation is particularly relevant in today's world, where a person has to exist in a large number of roles implemented them in different areas of life: in the family, at work, in the company, the political arena, and others. The development of skills of self-presentation, the adjustment of its strategies is important for staff management structure. Methodical toolkit: Methodology S.-ZH. Lee and B. Quigley measurement tactics self (Self-presentation tactics scale, S.-J. Lee et al.); Scale of self-monitoring M. Snyder (Self-monitoring scale, M.Snyder). The reliability of the results obtained in the study was provided by using the methods of mathematical statistics: the criterion U-Mann-Whitney test H Kruskal-Wallis test [3]. We used the program Statistica computer processing data 6.0.Strategii self differently distributed in groups of professions related to the different types of professions. The level of communicative control is different in severity presented in this study, groups of professions.

Keywords: Self-presentation, self-presentation strategies, self-selection strategies, communicative control artonomichesky type professions signonomichesky type occupations, professions socionomic type

The article presents the results of a systems analysis of motivation. The "inputs" and "outputs" of the studied object and its internal structure are examined in this work. The system components of the motivation of state agencies employees distinguishing them from the staff of commercial organizations are discussed.

Keywords: job motivation, motive, requirement, incentive, motivation management, system, systems analysis.

It implemented the problem of identification of damaged bearing beams span bridge structures using vibration diagnostics methods, taking into account experimental uncertainties associated with natural hazards and man-made processes. Method fault location is based on analysis of dynamic properties of the structure, such as the natural frequencies and mode shapes. The paper shows the study of finite element model of the bridge structure using the method of determining structural damage indicator based on the values ​​of waveforms normalization taking into account the values ​​of the oscillation area.

Keywords: damage detection, multi-girder bridge superstructure

The use of by-products of the coal industry in the manufacture of wall ceramic product is quite relevant. Coal waste are promising raw materials for the production of ceramic wall materials. Coal slurries in the production of clay brick is widely used in the factories of the Urals and Kazakhstan. The most developed technology for the use of waste coal as an additive in the manufacture of ceramic products. The use of local waste allows to minimize raw material costs

Keywords: manufacturing, raw materials, industrial waste, technology, coal preparation, supplements.

Economy of resources in case of production of combined steel concrete designs is the main task of a construction industry. The possibility of expansion of the range of fractionation of fillers by use of small career sands of the region is considered that will provide flexible regulation of grain composition of filler. Enrichment of construction sand by small fractions of filler causes more dense packaging of grains, cutting a cement consumption

Keywords: resource-saving, cement economy factors, secondary raw materials of the region, sand fractionation, optimization of composition of filler

This article discusses the possibility of using liquid ceramic insulation on oil production facilities, the urgency of innovation and application of new technologies in companies producing oil. Considered positive qualities of the material and to obtain additional benefits when used. Also in this material are considered distinctive liquid ceramic insulation and traditional insulation. Describes basic material properties and composition. Presents the basic buildings in the construction of which it is expedient to use this type of insulation coatings. A comparative analysis of the cost of the use of this type of insulation. Analysis showed that its use reduces the cost of these types of operations twice. The analysis concluded that by applying a liquid-ceramic coating may substantially reduce the cost of this type of work, as well as improving the quality and reducing the duration of work, as well as decrease the cost of delivering materials.

Keywords: liquid ceramic insulation, innovation, oil production facilities, insulation, oil pipeline, protective coating, saving, insulation coating, field construction

Currently the objects of preschool institutions, designed in the period of functionalism does not meet modern requirements of society and education. The article explored teaching methods, as the main factor, that influene on the formation of the space and functional environment of kindergartens. In the current plan structure of preschool centers is not impossible to introduce advanced educational system and educational programs. The article analyzes the leading teaching methods. Identified the main principles of preschool building, based on pedagogical and psychological factors at the present stage. Results of the study will help to develop methods of improving the standard designs of preschool institutions of the Soviet period.

Keywords: object of preschool institution, object preschool institution, kindergarten, pre-school education, pedagogical method, the education system, early childhood development, training, spacel level, planning structure, criterion

The results of studies on the development of solution mixtures on the withdrawals of lithotrity with the application of pumice and additive D, are represented. Are proposed the compositions of mortars, which make it possible to substantially reduce the expenditure of portland cement and to simultaneously improve the physicomechanical properties of solution mixtures and solution. The application of a multifunctional additive D -5 in the mixtures makes it possible to increase the strength properties of solution with a simultaneous improvement in the rheological properties of solution mixtures. The replacement of cement to 20 % from the mass by pumice of fraction d0,14 mm in the solution mixtures does not cause noticeable reduction in the strength properties of solution. The developed solution mixtures correspond to requirements ALL-UNION STATE STAN. 28013–98 and have low prime cost due to the use of local raw material and withdrawals of lithotrity

Keywords: portland cement, the withdrawals of lithotrity, pumice, additive D -5, transverse strength and compression, the mobility of mixture, exfoliation property, the water-holding ability

The article provides analysis of modern methods of struggle with the rut in road clothes with asphalt. Increasing the resistance of asphalt concrete pavements to rutting can be done in two ways: by calculation and improve the composition of the asphalt concrete. Development of methodology for calculation of road constructions on the resistance to rutting will allow us to take the design of pavements resistant to rutting and develop strategies for maintenance activities. Material science solutions to optimize the properties of the asphalt are to improve the properties of binders, use of modifiers, the use of asphalt concrete that is resistant to rutting, such as stone mastic asphalt and polymer-dispersed-reinforced asphalt concrete.

Keywords: road construction, rutting, asphalt pavement, polymer-bitumen binder, the composition of the asphalt concrete, stone mastic asphalt, polymer-dispersed-reinforced asphalt concrete, methods of forecasting rutting

Privedeny rezul'taty sravnitel'nogo analiza dorozhnykh konstruktsiy na uchastkakh avtomagistraley M-4 i M11 po kriteriyu ustalostnogo razrusheniya. Predstavlen sopostavitel'nyy analiz rezul'tatov po predlagaemoy metodike, osnovannoy na summirovanii deformatsiy, nakaplivaemykh v pokrytii za ves' srok ekspluatatsii, i normativnoy metodike ODN 218.046-01.

Keywords: proektirovanie, nezhestkie dorozhnye odezhdy, asfal'tobetonnoe pokrytie, ustalostnaya dolgovechnost', raschet

Considered the prospect of using solar energy in the Rostov region. Calculations of energy consumption for hot water needs, parameters of solar collectors and volume of the storage tank. Considered seasonal and year-round use of solar energy. It is established that it is more profitable to use flat solar collectors in the Rostov region for seasonal use.

Keywords: solar energy, solar collector, energy efficiency, energy saving, solar radiation, the correction factor, heat exchanger, the demand

The article addressed to issues of development of scientifically proven methods of environment pollution reduction of the area of reconstruction of buildings system. The developed method scientifically proven based on theoretical studies. The theoretical studies was conducted through analyze and summarize of known scientific results in the area of environmental protection in construction sector as well as probability theory method, systemic analysis and disperse systems. The method of environment pollution reduction of the reconstruction of buildings of urban areas system is developed. The method includes eight steps from collection of information to formationos a system of reduction of construction waste discharges into environment with an optimal characteristics meet necessary economical requirements for specified condition of implementation of each steps of such system. Conclusion. Implementation of the developed method for capital construction, maintenance and reconstruction of buildings of urban areas will allow for reduction of environment pollution.

Keywords: Environment, technical condition, construction waste, urban development, re-use, reduction of pollution

The article presents an analysis of the causes of the defects affecting the bearing capacity of the bridge superstructures. Produced rough calculation of weight load time, which led to the defect data.

Keywords: " defect analysis, span, load, weight, diagram, method of elastic supports, checking flight, the estimated vehicle.d economic purposes of a diversification, technological purposes of ensuring flexibility of production"

At institute of architecture and construction of the Volgograd state technical university (IAIS VOLGGTA)) for more than thirty years the researches directed to decrease in pylepostupleniye on urban air environment are conducted. Some schemes of configuration of systems of dust removal of emissions with dust collectors on the counter twirled twirled flows (VZP) realized at various enterprises are provided in article.

Keywords: devices VZP, system of dust removal, scheme of configuration, pyleochistka, efficiency of a pyleochistka

Preliminary tensile steel bars, stacked in the tension zone of reinforced concrete structures, allows significant savings. Research carried out in recent decades, many scientists in the Russian Federation and abroad, show that the reinforcement in the compressed zone, subjected to preliminary compression, and is able to give a significant economic impact. This question has not been investigated. There is no justification for such a common attachment to the transverse reinforcement, especially when you consider that they work only in the short period of hardening concrete (28 days). It may be that there are extra expenses expensive metal, time and labor. These reasons impel to consider in order to create a mathematical model of this problem from the standpoint of structural mechanics and its decision.

Keywords: The stability, critical force, differential equations, mathematical model, mnogoprolёtny rod, reinforced concrete beam, the hinge bearing, pitch bearing, high-strength reinforcement, tension, compression, pre-compression.

The article is devoted to the peculiarities of qualitative and quantitative composition of emissions in the production of building materials. This article describes a way of reducing dust emissions of solid substances pollutions exhausted in the atmosphere in the manufacture construction materials. The article focuses on the environmental problems of building construction industry. Volume of production of building materials is growing up and amount of dust particles substances in emissions around 5-8% every year at least both. One of ways to increase the environmental safety is reduction of dust emissions. Data on the relative content of some types of dust, typical for the construction industry in the total dust emissions entering the atmosphere of the city enterprises. The results of studies show that a significant content of fine particles, for example, 10 microns or less is concern in dust emissions systems of aspiration at the building construction enterprises. The great amount mention above of solid substances fine particles dimension involves the usage of special complex integrated analysis method of variance dust. The great amount mention above of solid substances fine particles dimension involves the usage of special complex integrated analysis method of variance dust. The value of the maximum permissible concentration of fine particles content by mention above dimension (around 10 microns) is less than for ordinary powder of building materials’ dusts. There exist and work a lot of building materials enterprises treat with bulk building materials in present time. It isn’t necessary to have ecological project of limitation emissions for small construction companies. So that this reason demands the improvement norms methodology for limitation for fine particles are concern in dust emissions systems of aspiration at the building construction industry. It allows preventing growing pollutions of atmosphere by emissions with fine particles dust.

Keywords: Dust, cement, sand, emissions, environment, system, building industry, analysis of variance, rationing, aspiration

This article describes a way of reducing dust emissions of solid substances pollutions exhausted in the atmosphere in the manufacture construction materials. The article focuses on the construction industry to improve the environmental safety improvement dust decreasing systems using complex integrated analysis method of variance dust emissions of dust aspiration systems. The article suggested developing a promising approach to improving the methods of complex analysis of variance with dust particles medium average rate (weighted average) parameters and integrated particle distribution function hydraulically equivalent size’ dimension and sedimentation’ time of dust samples investigated sample. Studies show that the use of response hydraulically equivalent size and the velocity of dust particles hovering sedimentation’ functions allow to obtain more reliable results of complex integrated analysis method of variance of the dispersion dust. At the same time developed using the results of such research and the complex devices used in combination of dry and wet cleaning can significantly reduce the amount of loose dust emissions in the production of building materials. The research’s results show that the integrated use of the devices dry and wet cleaning can significantly reduce the amount of loose dust emissions in the production of building materials. Reducing emissions of dust is one of the most effective reliable ways to implement environmental protection measures and to Increase of ecological safety of building materials industry treat with dispersion-bulk materials.

Keywords: dust, cement, sand, dust collector, cleaning, construction materials, leakage, analysis of variance, velocity, sedimentation, the atmosphere, the scheme, dust removal, aspiration